Photo: Mo McKibbin

Blog Author

Mo McKibbin

Mo is Co-head of Post Production Digital Distribution at Apple and is an alum of Help Scout. In addition, she coaches companies on Support Driven Growth strategy. Connect with her on LinkedIn.

Posts by Mo

Getting Started with Support-Driven Growth
Growth & Culture
Getting Started with Support-Driven Growth
Solving Problems Outside Your Domain
Customer Service
Solving Problems Outside Your Domain
Giving Great GIFs for Better Support
Customer Service
Giving Great GIFs for Better Support

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Bring Your Instagram Conversations into Help Scout
Inside Help Scout
Bring Your Instagram Conversations into Help Scout
Listen First, Design Later
Behind the Scenes
Listen First, Design Later
Building Connections at Help Scout’s Rome Retreat
Behind the Scenes
Building Connections at Help Scout’s Rome Retreat
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Growth & Culture

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Hey Marketers, It’s Time to Log In
Revenue Growth
Hey Marketers, It’s Time to Log In
Customer-First Teams Thrive in Uncertain Times
Revenue Growth
Customer-First Teams Thrive in Uncertain Times
The Impact of Great Support on Revenue
Revenue Growth
The Impact of Great Support on Revenue
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Customer Service

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The 4 Bucket System for Support
The Supportive
The 4 Bucket System for Support
The Ultimate Guide to SaaS Customer Support in 2025
Tips & Templates
The Ultimate Guide to SaaS Customer Support in 2025
Noticing the Small Wins
Articles
Noticing the Small Wins
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