Hiring & Culture
Growth & Culture
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Ecommerce
The 10 Best Ecommerce Customer Service Software Options
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Customer Engagement
Unlocking Insights: How to Analyze Customer Feedback Effectively
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Customer Engagement
Conversation Corner: Making Support a Whole Company Sport
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Ecommerce
A Guide to Elevating Your Ecommerce Game with WhatsApp
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Customer Engagement
Creating Champions: A Guide to Effective Customer Advocacy

Ecommerce
From Peer to Peer: A Guide to the C2C Ecommerce Model
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Ecommerce
How To Create an Outstanding Ecommerce Knowledge Base
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Customer Engagement
Customer Engagement Platforms: An Overview
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Revenue Growth
A Beginner’s Guide to Unlocking the Power of AI as a Service (AIaaS)
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Customer Engagement
Customer Driven: The Meaning Behind Customer-Centric Strategies
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Customer Engagement
22 Impactful Customer Service Survey Questions to Ask in 2024

Customer Engagement
Why Customer Satisfaction is Important for Your Business
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Customer Engagement
9 Customer Experience KPIs to Track for Better Business Outcomes

Revenue Growth
11 Cold Email Templates to Boost Your Response Rates
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Customer Engagement
Navigating the Numbers: 10 Customer Engagement Metrics to Track in 2024
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Revenue Growth
From Inbox to Impact: 10 Sales Email Templates That Resonate

Ecommerce
Leveraging AI in Ecommerce: Benefits, Tools, and Tips

Ecommerce
Leveraging AI in Ecommerce: Benefits, Tools, and Tips

Revenue Growth
The Ultimate Guide to Understanding and Managing Your Customer Lifecycle

Revenue Growth
The Ultimate Guide to Understanding and Managing Your Customer Lifecycle
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Customer Engagement
AI and Customer Experience: The Basics + 5 Tools to Try in 2024
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Revenue Growth
Omnichannel Retail: Strategies, Examples, and Trends Explained
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Ecommerce
How to Improve Ecommerce Customer Retention (5 Easy Ways)
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Ecommerce
What Is the Best Ecommerce Team Structure?
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Revenue Growth
Beginner’s Guide to Solution Selling (Definition and Examples)
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Ecommerce
53 Key Ecommerce Statistics: Trends, Insights, and Predictions
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Ecommerce
How to Improve Ecommerce Customer Experience (11 Ways)
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Revenue Growth
Customer Acquisition Cost Explained: Strategies for Sustainable Growth
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Hiring & Culture
4 Steps Toward Building a Culture That's Aligned with Company Values
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Ecommerce
Customer Lifetime Value for Ecommerce: The Ultimate Guide
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Ecommerce
48 Ecommerce Interview Questions for Hiring the Right Team
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Ecommerce
50+ Ecommerce Survey Questions To Ask in 2024
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Ecommerce
29 Ecommerce Tools to Scale Your Business in 2024
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Ecommerce
30 Key Ecommerce KPIs & Performance Metrics to Track
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Ecommerce
Ecommerce Automation: Step by Step Guide for Beginners
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Hiring & Culture
Interviewing at Help Scout: The Insider Perspective
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Leadership Tips
10 Practical Ways to Increase Team Productivity
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Growth & Culture
8 Strategies to Skyrocket Ecommerce Customer Loyalty
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Revenue Growth
Customer Onboarding: Steps, Examples, and Best Practices
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Customer Engagement
7 Key Customer Experience Metrics, From Basic to Advanced
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Ecommerce
The 8 Best Ecommerce Help Desks On The Market Today
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Ecommerce
Ecommerce Live Chat: Why You Need It + 12 Top Tools
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Growth & Culture
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Customer Stories
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Customer Stories
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Customer Stories
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Customer Stories
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![[TO BE DELETED] Test Customer Story green whale](https://hs-marketing-contentful.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fp15sglj92v6o%2FCBWgdhV9O3OkkDkEPY6HL%2Fe062385e8c3191a874a43abf217eec85%2FBrainFM--logo.png?ixlib=gatsbySourceUrl-2.1.3&auto=format%2C%20compress&q=75&w=368&h=200&s=0ed51f7c32a6d500bd9a86c9c6b7762b)
Customer Stories
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Customer Engagement
Customer Success: What It Means, Why It Matters, and More
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Customer Engagement
SaaS Customer Success: Key Roles, Strategies, and Tools
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Ecommerce
Reducing and Handling Ecommerce Shipping Cost Complaints
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Hiring & Culture
DEI at Help Scout: 2021 Update
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Hiring & Culture
Help Scout’s Step-By-Step Remote Hiring Process
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Customer Engagement
Building a Customer-Oriented Company: Strategies & Examples
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Customer Engagement
10 Inspirational Customer Experience Examples
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Customer Engagement
Customer Experience vs. Customer Success: Explained
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Customer Engagement
Customer Success vs. Account Management: Why Both Matter
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Hiring & Culture
How We Approach Employee Compensation at Help Scout
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Customer Engagement
5 Examples of Customer Success Marketing for SaaS Teams
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Customer Engagement
4 Simple Tips for Crafting an Ideal B2B Customer Experience
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Customer Engagement
10 Simple Ways to Wow Your Customers Every Day
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Customer Engagement
What Is Customer Happiness + 11 Ways to Inspire It
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Customer Engagement
6 User Adoption Strategies for Growing SaaS Businesses
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Customer Engagement
6 Customer Experience Books Every Founder Should Read
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Customer Engagement
5 Effective Customer Loyalty Programs for Small Businesses

Customer Engagement
CX Fitness: Conducting a Customer Experience Analysis

Customer Engagement
Creating a Customer Success Journey Map in 6 Steps

Customer Engagement
6 Customer Centricity Examples To Use In Your Business

Customer Engagement
A Comprehensive Guide to Customer Satisfaction Score

Customer Engagement
How To Use NPS to Measure Your Customer Experience
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Customer Engagement
7 Foundational Customer Experience Best Practices

Customer Engagement
Creating a Customer Experience Team: 4 Questions to Ask

Customer Engagement
A Founder’s Guide to Collecting and Utilizing User Feedback

Customer Engagement
9 Key Aspects of a Stellar Customer Success Strategy

Customer Engagement
Where to Start When Building a Customer Success Team

Customer Engagement
How to Create a Customer Feedback Loop That Works

Customer Engagement
The Role of Customer Stickiness in Building Enduring Loyalty

Customer Engagement
Customer Satisfaction: What It Is and 6 Ways to Boost It

Customer Engagement
8 Key SaaS Customer Success Metrics & How to Measure Them

Customer Engagement
How a Great Customer Experience Can Grow Your Bottom Line

Customer Engagement
Customer Perception and How to Manage It Effectively
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Ecommerce
Customer Story: Materialesdefabrica.com

Customer Engagement
How to Improve Customer Loyalty With Customer Effort Score

Customer Engagement
10 Techniques for Collecting Voice of the Customer Data

Customer Engagement
How to Inspire, Measure, and Improve Customer Loyalty

Customer Engagement
A Founder’s Guide to Building a Customer-Focused Company

Customer Engagement
How to Identify and Optimize Customer Experience Touchpoints

Revenue Growth
A Complete Guide to Customer Acquisition for Startups

Revenue Growth
Understanding Consumer Behavior to Convert More Customers

Customer Engagement
4 Meaningful Customer Satisfaction Metrics, Compared

Revenue Growth
The List Building Strategies That Grew 251,000 Subscribers

Hiring & Culture
How Help Scout Mitigates Unconscious Bias in Hiring

Customer Engagement
6 Proven Strategies for Building a Customer-Centric Company

Customer Engagement
How to Build a Winning Customer-Centric Marketing Strategy

Customer Service
5 Practical Ways to Automate Ecommerce Customer Service

Customer Engagement
Guide to Customer Relations: Definition, Benefits, and Tips

Customer Engagement
Customer Appreciation Ideas: 17 Ways to Thank Customers

Revenue Growth
What Is Customer Retention + 16 Proven Retention Strategies

Customer Engagement
An Overview of NPS for Customer Service Teams

Remote Management
Remote Employees Shouldn’t Be Paid Less Based on Geography

Revenue Growth
How to Write a Value Proposition (+ 6 Modern Examples)

Revenue Growth
Weathering the Economic Storm of COVID-19

Customer Engagement
Customer Satisfaction Surveys: A Comprehensive Guide

Ecommerce
7 Best Practices for Effective Ecommerce Customer Service

Hiring & Culture
A Retreat Apart: Planning Help Scout’s First Ever Remote Retreat

Hiring & Culture
Building Exceptional Teams and Culture in a Pandemic: Live Q&A

Hiring & Culture
DEI at Help Scout: Fall 2019 Update

Leadership Tips
The Secret Art of Delegation

Customer Engagement
Delivering Personalized, Human-Centered Customer Support

Remote Management
A Detailed Guide to Remote Employee Onboarding

Customer Engagement
Writing the Perfect Customer Thank-You Note (+ Examples)

Customer Engagement
Customer Feedback: Why It’s Important + 7 Ways to Collect It

Revenue Growth
Color Psychology in Marketing and Branding is All About Context

Customer Engagement
The 5 Key Principles of Customer-Centric Selling

Hiring & Culture
27 Company Retreat Ideas Your Team Will Actually Enjoy

Hiring & Culture
How to Plan a Fun and Productive Company Retreat

Leadership Tips
ARPA: A Framework Alternative to the RACI Model

Revenue Growth
9 Principles For Starting a Successful Side Hustle

Leadership Tips
How to Support Working Parents

Leadership Tips
How to Communicate Ideas Effectively

Hiring & Culture
DEI at Help Scout: Spring 2019 Update

Leadership Tips
The Impact and Value of Taking a Sabbatical from Work

Remote Management
8 Internal Communication Tools to Boost Collaboration

Revenue Growth
The Skills You Need for a Support-Driven Growth Role

Remote Management
What Remote Companies Can Teach About Asynchronous Communication

Revenue Growth
Sales as a Service

Hiring & Culture
6 Steps to Recruiting Like a Human

Revenue Growth
The Business Case for Support-Driven Growth

Remote Management
6 Tips for How to Collaborate on Remote Design Teams

Revenue Growth
Getting Started with Support-Driven Growth

Hiring & Culture
DEI at Help Scout: 2018 Update

Revenue Growth
Everything You Need to Know About Implementing a Price Increase

Revenue Growth
How to Stand Out in a Crowded Market

Customer Engagement
Customer Service vs. Customer Experience: Explained

Customer Engagement
Customer Support vs. Customer Success: Explained

Hiring & Culture
9 Ways to Foster Diversity and Inclusion at Work

Revenue Growth
How to Deal With Cheap Customers

Leadership Tips
Learn How to Negotiate with these 12 Tactics for Successful Negotiations

Remote Management
How to Build a Great Remote Company Culture

Customer Engagement
11 Strategies to Maintain Customer Intimacy at Scale

Revenue Growth
9 Experiential Marketing Examples from Highly Creative Companies

Revenue Growth
The Art of Customer Loyalty in a Subscription Business

Customer Engagement
5 Ways Your Small Business Can Impress First-Time Customers

Customer Engagement
Customer Service + Marketing = Improved Customer Experience

Remote Management
Flexible Working is a Win-Win for Employees and Companies Alike

Remote Management
6 Tips to Keeping Your Remote Team Connected

Revenue Growth
How (and Why) to Respond to Positive Online Reviews

Revenue Growth
How to Write Conclusions That Don’t Suck

Customer Engagement
6 Steps to Creating a Customer-Centric Culture

Revenue Growth
How to Use Customer Service to Stand Out from the Competition

Revenue Growth
How to Turn Negative Yelp Reviews Into New Customers

Ecommerce
Ecommerce Companies Use Multiple Instances to Manage Different Customer Groups

Revenue Growth
10 Lessons We Learned About Telling Customer Stories

Revenue Growth
How Building a Community Can Supercharge Your Customer Service

Remote Management
How to Handle Conflict on Remote Teams

Hiring & Culture
DEI at Help Scout: 2017 Update

Customer Engagement
Customer Acquisition vs. Customer Satisfaction

Remote Management
How Our Remote Team Stays Aligned With Town Hall Meetings

Revenue Growth
6 Questions to Ask Before You Email Your Customers

Customer Engagement
4 Easy and Effective Ways to Invest in Your Customers

Revenue Growth
The Psychology Behind the Perfect Customer Interview

Leadership Tips
How to Work a 40-Hour Week

Leadership Tips
How to Build a Great Business

Revenue Growth
Building a Community Around Your Business

Leadership Tips
The Surprising Reality of Side Hustles: They're Good for Business

Revenue Growth
How to Use Storytelling to Connect with Your Customers

Revenue Growth
Great Content Is Still the Biggest Hurdle

Growth & Culture
4 Ways Groups Can Stifle Creative Thinking

Customer Engagement
Aligning Sales and Support for Long-Term Growth

Revenue Growth
How to Make the Most of Your Customer Testimonials

Hiring & Culture
How We Use Video to Build Remote Culture

Revenue Growth
Relationship Marketing: The Value of Marketing to Current Customers

Revenue Growth
Illustrations Are More Than Digital Eye Candy

Leadership Tips
A Brief Guide to Better 1:1’s—For Makers and Managers Alike

Leadership Tips
The 25 Best Entrepreneur Books on Marketing, Sales, and Support

Revenue Growth
Have the 4P's of Marketing Become Outdated?

Customer Engagement
Support, Sales, and Marketing Need to Work in Harmony

Leadership Tips
Organizing Teams With Players and Coaches

Revenue Growth
Upselling in a Customer-First Company

Revenue Growth
10 Timeless Pricing Strategies to Increase Sales

Leadership Tips
Org Structure Is All in the Execution

Remote Management
How Remote Teams Are Becoming the Future of Work

Leadership Tips
The Psychological Benefits of Writing

Leadership Tips
When Being Nice Isn’t Being Kind

Leadership Tips
What Really Matters Can’t Be Measured

Remote Management
7 Ways to Engage Far-Flung Team Members

Hiring & Culture
How We Replaced Our Weekly All-Hands Meeting with Video

Leadership Tips
How to Sabotage Any Meeting

Growth & Culture
How Bias Can Sabotage the Workplace

Remote Management
Why Water Cooler Talk Matters More Than You Think

Growth & Culture
5 Perspectives on Diversity in the Workplace

Revenue Growth
What We Learned Telling Customers’ Stories

Growth & Culture
8 Powerful Ideas on Hiring for Talent and Culture-Fit

Leadership Tips
How Writing Regularly Can Improve Your Creativity and Clarity

Revenue Growth
Building a Newsletter Welcome Series from Scratch

Revenue Growth
Improve Free Trial Conversion Rates by Getting to Know Your Customers

Remote Management
Silence Is a Noxious Gas

Revenue Growth
Letting Your Customers Speak for You

Leadership Tips
How to Write with Substance

Leadership Tips
Keeping Our Overachiever Culture

Revenue Growth
What You Gain With a Growth Team

Leadership Tips
Why Businesses Have a Hard Time Fixing What’s Broken

Revenue Growth
Overcoming Common Customer Objections

Leadership Tips
Must Reads for Leaders: 10 Invaluable Books for Moving Hearts and Minds

Customer Engagement
How the American Red Cross Redesigned the Experience of Donating Blood

Leadership Tips
The Lost Art of Candor in the Workplace

Customer Engagement
How Backcountry Creates an Exceptional Customer Experience

Revenue Growth
25 Underrated Books on Persuasion, Influence, and Understanding Human Behavior

Leadership Tips
10 Must-See Videos from Stanford Business School

Customer Engagement
How Disney Creates Magical Experiences (and a 70% Return Rate)

Customer Engagement
Why Chipotle’s Customer Experience is Trouncing the Competition

Revenue Growth
Don't Let Growth Hacking Ruin the Customer Experience

Growth & Culture
How to Make Hiring Less of a Headache

Revenue Growth
Features Tell, But Benefits Sell

Revenue Growth
Giving Your Customers a Peek Behind the Curtain

Revenue Growth
How to Build a Brand that Wins Over Customers’ Hearts and Wallets

Revenue Growth
A Scientific Take on Viral Marketing

Leadership Tips
The Happy Warrior: Research Reveals What Makes a Successful Leader

Leadership Tips
10 Academic Insights on Building and Managing an Exceptional Team

Revenue Growth
Creating a Unique Selling Proposition that Stands Out

Revenue Growth
10 Proven Ways to Build a Website that Customers Will Love

Revenue Growth
Customer Profiles: A Smarter Way to Reach Your Customers

Customer Engagement
Why Steve Jobs Didn't Listen to His Customers

Revenue Growth
How to Take Charge of Your Churn Rate

Growth & Culture
The 3 Words Your Customers Love Most

Revenue Growth
5 Things Your Customers Can Do Better than You

Growth & Culture